5 Tips to Grow Your Business on Social Media
We create a personalized social media strategy that sparks meaningful digital connections with your ideal customers and grows your brand in a way that aligns with your goals and intentions.
We aim to do this by encouraging clients to think about their social media approach and how their intentions and mindset affect the outcome. We want to inspire them to follow strategies that feel good and show them they can enjoy the process.
This typically means we fill our days with all things social media, from staying ahead on trends to trying out the latest released in-app features. It’s more than just a full-time job - it’s a lifestyle.
But let’s say you already have a full-time job or you don’t want a lifestyle that includes having the corn song stuck in your head days before anyone even knows it’s a thing. That’s totally fine! You can still be successful on social media. Start by covering the basics on LinkedIn, Instagram, Pinterest, and TikTok.
If you take away anything about social media today, let it be these five tips to grow your business on social media.
Here are 5 Tips to Grow Your Business on Social Media:
1. 30 Minutes of Daily Engagement
Long gone are the days when a company would put out an ad campaign and have to wait months for traditional media analytics to come back and let them know how it did.
Social media has essentially created a public forum for businesses and customers to talk to one another in real-time.
Communication between businesses and customers is now a two-way street that allows consumers to engage in interactive ways further establishing strengthened brand loyalty.
Get in on that. Perform at least 30 minutes of engagement each day. Social media is about building relationshiop.
2. Participate in Facebook Groups
You know all those Facebook groups you’re in? Pick 5 groups and start utilizing those to show off your smarts.
Facebook groups work because the people in them (in theory) actually want to be there.
Once you establish yourself as an authoritative figure with a good reputation in your industry, sharing special content or knowledge in Facebook Groups will help you to transfer members from strangers who don’t know you into cheerleaders who are waiting for your next golden nugget of advice.
3. Batchwork Content Creation
What is content batching? Short answer: Your best friend.
Actual answer: Content batching" is when you plan and create content ahead of time to be released on a scheduled date in the future.
Why is this helpful? Well, first, it saves you time. By batch-working your content, you have a streamlined focus on one project and can work it to completion before moving on to the next.
Not knowing when to post but knowing you need to can be stressful. Batching content ahead of time means you’ll always know what’s coming up next.
Having content come out in batches allows your audience to know what to expect. It also gives you an opportunity to review your analytics from these batches and to make slight adjustments based on what you’ve learned.
Spend a few hours one day a month to set yourself up for success, and free up brain space!
4. Review Analytics Each Week
Speaking of analytics… when reviewing your analytics each week, you can see what content your audience is aligning with.
Perhaps a certain kind of tone on your posts works better than others, maybe your graphic carousel didn’t actually do as well as your photo dump, and maybe a lot more people showed up to your live stream on Tuesday at 5 p.m. than the one you did on your Saturday at noon.
You can re-strategize according to these analytics and create more content that your audience wants.
5. Establish Content Pillars
These are the blueprints of your content. This eliminates the "What should I post?" question. You can have 3-6 content pillars based on behind-the-scenes, products, services, industry news, and relatable posts. Do you have your content pillars established?
How does that all sound? Totally doable, right?
Invest in yourself and your business by incorporating these 5 tips into your social media plan today. You will see measurable results.
If you’re still feeling a little stuck or just need some inspiration to get started, send us a message, or connect with us and we’ll be happy to help!