There’s a new social media on the block! TikTok’s creator Bytedance has unveiled Lemon8: a new platform that users are describing as a mashup of Instagram and Pinterest, but with TikTok-level user-friendliness.

It's an online haven for all things lifestyle - fashion, beauty, health, and travel, to name a few. It was released in the U.S. earlier this year, but influencers and social media users across the globe have been flocking to it like bees to honey.