LinkedIn Management

While often overlooked, LinkedIn is not just a platform for recruiters, job seekers, and business coaches; it is a powerful business tool for every professional to use to connect and network with like-minded professionals and brands.

Both B2B and B2C companies are actively engaged on LinkedIn, integrating the platform into their overall digital marketing strategies where brands host owned company pages and personal profiles.

At Seven Willows, we help individuals and businesses see the value in LinkedIn, work with them to develop a platform strategy, and support them in executing across member profiles and business account pages. From strategy to execution, we want to be a part of your LinkedIn success!

Ready to get started creating an engaging LinkedIn account where you’ll build a business network? The first step is conducting a competitive audit followed by platform strategy development, content production, community management, and ongoing social listening and reporting. Sounds like a lot? Let us do the heavy lifting for you while you sit back and watch the followers roll in and your community grow.

LinkedIn Management Details

  • Is your LinkedIn content not reaching your target audience or do you currently lack a presence on the platform?

    Our team will help you understand the competitive landscape as well as take a deeper dive into your owned LinkedIn presence to help you understand what works, what doesn’t, and areas of opportunity.

    We use competitor pages and profiles to benchmark their success against yours, identifying holes in the LinkedIn market: holes your content is going to plug!

    Aside from learning about your competitors, we'll also give you insight into your own business and your audience to help you understand your personal growth potential on the channel. If there are areas of opportunity on LinkedIn, we’ll find them.

  • You can’t throw content against the feed and hope it sticks. Instead, working with Seven Willows will help you strategically outline your LinkedIn gameplan, whether that be a six-month, 12-month, or a long-term ever-evolving strategy.

    This plan will outline your LinkedIn goals, your tone of voice, brand visual identity, content pillars, posting cadence, KPIS, and more. Planning out your approach to LinkedIn allows you to set a direction and give priority to your efforts while taking a consistent approach to your social media and measuring results. The data speaks and our strategies listen.

  • Simply posting to the LinkedIn feed is not enough to build a community of engaged followers. The power of LinkedIn is in building a community where individuals and brands share and engage with one another’s content.

    Seven Willows will engage with your followers, create a dialogue with potential followers, and share relevant industry updates from within your community. We’ll turn followers into a network and your network into a community.

    Your brand's network will give followers a place to come together to share united ideas and interests. Think of it like your extended business family.

  • Unlike other social platforms, LinkedIn content differs slightly from that of channels like Instagram, Facebook, Twitter, TikTok and Pinterest. But, don’t worry!

    At Seven Willows, we’ll work directly with you to creative direct, source, produce, and publish content that aligns with your LinkedIn strategy.

    From long-form blog articles and videos to downloadables and discussions, the content offerings are robust on the business platform. Translation:

    There are endless opportunities to create content to build an engaged business network and community.

  • To understand if you’re meeting your KPIs as outlined in your strategy, our team of data analysts will use social listening and reporting tools to track and measure your account’s success.

    Once our team has digested the data, we will form action plans for how to improve and/or build on your successes, giving you a strategic roadmap that is backed by the numbers.

On the fence?

After reading all about our LinkedIn scope of services, still not sure if you need to establish an owned LinkedIn presence or just simply want to discuss your options?

We’d be happy to expand on our service offerings and work together to build a package that ticks off all your LinkedIn marketing boxes.

Please reach out directly via our contact form to set up an informational session with our team. We look forward to learning about you and your digital marketing goals.